Friday, January 27, 2012

Pairing Massage Scheduling Software with Facebook to Increase Profits

As you may know, Facebook is probably the largest social network online, exceeding 800 million members. With there being so many active users, it is considered one of the best social media marketing resources out there. Using Facebook with massage scheduling software, like Schedulicity, is a powerful combination.

Facebook as a Marketing Tool

Using Facebook for a marketing tool is effective because it enables you to put your marketing stories where your existing and potential clients are. To achieve this, you must develop a business page on Facebook. After the business page is completed, you need to get current and potential clients to "like" the page. This can be achieved in various approaches, including a giveaway contest for individuals that like the page, or simply asking individuals to like the page. Having said that, the most effective way to attract individuals to your business page is to provide unique content that potential and current clients won't be able to find elsewhere.

Integrating Schedulicity with Facebook

After you have developed your Facebook business page and started to develop a number of fans, you're ready to convert those prospects into paying clients. Encouraging visitors to schedule a session directly from your business page is an effective technique of doing just that. Schedulicity features a scheduling widget that incorporates conveniently with your business page.

Benefits for You

An important key in internet marketing is to always reduce the clicks from acquiring a prospect's attention to requesting a call to action. There will be some amount of abandonment for each extra click in between the prospect's desire to buy and the checkout button. Having a 'Schedule Now' widget in your fan page removes the need for a prospect to go to your web site or make a phone call to book a session, which means converting more prospective clients to repeat customers.

Benefits for Your Clients

Providing your clients the opportunity to book an appointment through Facebook is a matter of convenience. After your promotional offer or story of interest shows up in their news feed, one mouse click will take them to your business page. From there, they are able to schedule an appointment through Schedulicity's Facebook 'Schedule Now' button. The service lets them book an appointment at any hour of the day, doing away with voicemails and phone tag.

How to Install the Scheduling Widget

Installation of the 'Schedule Now' button is quite simple, and needs no advanced skills at all. This video will teach you how you can include Schedulicity within Facebook page with a couple of easy steps.

(You can also watch this video directly on YouTube.